![]() ![]() Brands can take a page from their books and create video content that makes Gen Z feel more like collaborators than consumers - encouraging user-generated content, filming with lo-fi aesthetics, and being subtle with branding. They gravitate towards influencers, whose content seems authentic and relatable, like Liza Koshy (18.7M YouTube followers) and Emma Chamberlain (9.1M YouTube followers). So what’s the takeaway? Gen Z loves video content-but not just any video content. Gen Z spends more time on YouTube than on Netflix or any other streaming platforms, and most of Gen Z’s favorite influencers are from YouTube, Vine, TikTok, Snapchat, and Instagram stories. Gen Z is partial to specifically short-form videos over long form ones. At Refuel Agency, we have the ability to target the mobile phones of high school students whenever they’re in the boundaries of their schools.Īccording to Refuel Agency’s Gen Z Explorer Series™, 91% of Gen Z report watching online videos every day, 84% report that they watch video streaming services, and Gen Z is 64% more likely to stream videos on their smartphones. Most teen students carry their phones with them all the time-making mobile targeting one of the easiest and most effective ways to target high school students. Channels like Twitch, HouseParty, Discord, and YouNow have gained popularity and offer opportunities for your brand to authentically connect with this young demographic. TikTok experienced a much more recent surge of popularity, while Snapchat reigns as the long-term favorite communication tool for Gen Z teens.Īdditionally, consider channels where you can be a big fish in a smaller pond. In 2021, the most-used social media platforms by teens are TikTok, Instagram, and Snapchat. Teens care about what’s new, cool, and what they’re friends are using - so as a brand, you should, too. To learn more about marketing to Gen Z, check out our ultimate guide.īut all social media platforms are not created the same. Speaking Gen Z’s language is pertinent to your brand’s ability to influence them. ![]() Leverage this information to get ahead of your competition.” CEO Kevin Miller chimes in, saying, “Young people are focused on what’s popular and relevant now and in the present moment, so it’s important to use current references and platforms to properly engage with them.” Marketing manager Sarah Walter advises, “Take time to research what’s cool and what’s not, and use that knowledge to boost activities. In particular, Gen Z teens are at the forefront of trends, constantly scouting for new products, online personalities, and technology. Gen Z are accustomed to being marketed to, so they expect brands to merge seamlessly into their lives, support their values, and to communicate the way that they do. While their Millennial counterparts are much more keen on oversharing, Gen Z manages their social media presence much more like a brand-curated and privacy-oriented. So who is the Gen Z audience and how can you influence them? Gen Z teens are pragmatic, diverse, and independent. Before you can successfully launch your high school marketing campaigns, you need to understand your target audience at a deep level-who they are, what they care about, what makes them tick, how they engage with media, and what their lifestyles look like.Īt Refuel, we believe research is at the very core of our success, and we use proprietary insights from our Gen Z Explorer Series™ to ensure we understand how to market to Gen Z and that our campaigns make an impact. ![]()
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